HIGASHIYA GINZA: A Place Filled with the Beauty of Japan

HIGASHIYA GINZA is a captivating Japanese confectionery shop located on the second floor of the POLA Ginza Building, facing Chuo-dori in Ginza. It's a hot spot where you can encounter traditional Japanese sweets with a new sense of appreciation. ・ As the shop says, 'Wagashi is a traditional Japanese culture and also attractive as a product,' the packaging and store design are filled with the beauty of Japan, making even a Japanese person like me excited just by stepping in. ・ They skillfully use butter in their wagashi, starting with their famous date butter, so you must try it. ・ "HIGASHIYA GINZA" 1-7-7 Ginza, Chuo-ku, Tokyo, 2nd floor of POLA Building TEL: Shop 03-3538-3230 Tea Room 03-3538-3240