One of Japan's Top Tourist Villages - Hakuba

Nestled in the pristine Japanese Alps of Nagano Prefecture lies Hakuba, a remarkable destination that has recently been recognized by the UN's World Tourism Organization as one of the world's top villages for tourists. Hakuba's story dates back to the birth of the "minshuku" culture, where local residents warmly welcomed mountaineers and skiers into their homes. Over time, this hospitality laid the foundation for a resilient and close-knit community that continues to thrive in Hakuba. Today, it has become a globally renowned resort celebrated for its authenticity and warmth. Not only is Hakuba a prominent ski resort destination, but it also serves as a gateway for treks up Mount Shirouma and Mount Goryu, two prominent peaks in Japan's One Hundred Mountains. Surrounded by picturesque valleys that witness heavy snowfall, Hakuba is home to 10 ski resorts with over 200 ski runs. In fact, it gained global recognition as the venue for the main event of the 1998 Winter Olympics. Immerse yourself in the beauty and warmth of Hakuba, a village that effortlessly combines tradition, sustainability, and world-class skiing. #hakuba #japan