Seoul｜It catches me! Seongsu-dong KODAK sells not only nostalgia but also new trends

Kodak was extremely popular back then, but it still could not withstand the tide of technology and eventually went bankrupt and reorganized. But there is a KODAK brand in South Korea that uses nostalgia to create a sense of conflict and sells clothing peripherals. KODAK Apparel is a brand under Highlight Brands. Its founder, Lee Joon-Kwon, graduated from Yonsei University and worked for the largest clothing company in South Korea. He has also honed his skills by collaborating with well-known sports brands. In 2020, KODAK Apparel was launched in South Korea and immediately became a huge success. Back to the Kodak clothing store in Seongsu-dong, the films and cameras displayed on the glass counter at the storefront are connected to the clothes that the store mainly sells. There is also a film projection next to the stairs on the first floor to deepen the emotional memories of fifth, sixth and seventh graders. In 2023, the revenue will exceed 100 billion won, and the company will plan to extend its reach to Greater China. 📍Address: 316-62 Seongsu-dong 2(i)-ga, Seongdong-gu, Seoul, South Korea #2月好去2025